Ready for some new fall pretties?

Hi Everyone, it’s Madeline here and I am so excited to share with you our October release of the Friends Forever collection. Growing up in Long Island, fall is the best time of year- especially October. It is just beautiful! Between all of the changing leaves on the trees and apple picking and decorating for
Halloween, it is just my favorite. When we set out to design October, we wanted to capture all of that beauty and fun in a tight little
assortment where every piece reminds you of your favorite fall memories.…and ours!

One of my favorite pieces is the Marlowe Knot Dress. Maggie created a beautiful mix of prints that we knew we had to combine into a favorite MJ style. This adorable mix of leaves, apples, and acorns looks fantastic in this knot. This sweet dress is gorgeous paired with the long sleeved
Bee Tee from this collection and layered over either the Nellie leggings or the Bianca Bennys.

Another favorite is the Devon coat. This beauty is inspired from our very own Hawthorne coat. (We love to take inspiration from the styles we hear you love and would like to see new versions of!) We remade this in a softer quality wool to keep your cutie warm and comfy this fall.

So many great styles and great coordinating sets for sisters and mom. I hope we see some MJC in your fall family photos on Facebook!



Brenen - September 29, 2015 - 7:26 pm

1. The leggings/tunic is on point. I truly adore it!
2. I hope those accessories will be for sale, because they are TDF
3. Give me that baby and those baby toes!

Jennifer - September 29, 2015 - 7:38 pm

Eeekkkk, I can’t wait till tomorrow, this stuff is TO.DIE.FOR

Michelle - September 29, 2015 - 7:43 pm

Drooling! MJC back to it’s roots with this release ♡♥♡ Cannot wait!

April - September 29, 2015 - 7:46 pm

I have to agree that Marlowe Knot dress is so precious. I really love, love that Devon coat too! It’s all so pretty. I also love that the prints are great for fall, but they will also be great pieces to transition into spring!

shelby - September 29, 2015 - 7:56 pm

love that double ruffle hem shirt

Loretta C. - September 29, 2015 - 8:11 pm

I need a baby adorable! We are all buzzing over release #3. Cannot wait to get to see all these precious pieces, especially excited for 435 and Mama additions!

Nina - September 29, 2015 - 8:26 pm

We LOVE the Hawthorne!! (It is a must have)…I can not wait to see/get 😉 the new Devon coat!!! Perfect 💗

Courtney - September 29, 2015 - 10:05 pm

love love love everything!! Yay for knot dresses and Hawthorne

Stacie Petta - September 29, 2015 - 10:28 pm

Love the colors and the pops of yellow! 🙂 Can’t wait to see it all!

Fancy Free Finery - September 29, 2015 - 11:07 pm

Yay! I love seeing our headbands in this shoot! <3 Can't wait to see more photos!

natalie - September 29, 2015 - 11:11 pm

@brenan the headbands & crowns are fancyfreefinery on etsy and they ARE to die for!

Alicia - September 30, 2015 - 1:58 am

I love that the baby pieces are a part of every release! Yeah for the LI girl (I’m from Northport😉)!

LO - September 30, 2015 - 2:23 pm

The color palette is outstanding l. Well done!

Whitney Daniel - September 30, 2015 - 4:00 pm

Absolutely in love with this release!! Love the matching combos and all the beautiful colors!! Thanks for designing such awesome clothes!!

Erica Scott - October 2, 2015 - 11:45 am

Oh my goodness. Y’all NEVER disappoint. These are adorable!

Roberta - October 5, 2015 - 11:18 am

Where are those boots from? SO cute!!!!

Matilda Jane Warehouse Sale

Click here for more information on our warehouse sale venue and more:

Alyssa P - September 25, 2015 - 9:45 am

What a Great Idea! I wish I lived closer! Local mamas are gonna have a blast! If you happen across a pair of Carrie Cargo pants in a 12 …. We have had them in a 6 and a 10 and the ruffles in an 8. My daughters all time favorite!

A mama can hope right!😍

Michelle Gresham - September 25, 2015 - 9:46 am

<3 <3 <3 Awesome!

Mary - September 25, 2015 - 9:53 am

I’m from Fort Wayne and I can’t wait for the sale. But I have a question. Is this warehouse sale going to be similar to the Vera Bradley sale in the spring? Will there be limits on how much you can buy? Will new inventory come out each day?

Nicole - September 25, 2015 - 10:15 am

Wish I lived closer! Awesome opportunity for those who do live in FT Wayne!

Stacey - September 25, 2015 - 10:18 am

If this is going to become a regular thing, we may need to consider moving close by! How fun! 🙂

Jennifer Bearden - September 25, 2015 - 10:20 am

Hope everyone who lives close enjoys it for those who don’t!

Christine Isabella - September 25, 2015 - 10:26 am

Please do a roadshow!!! Come to NY <3

Beth Jacobs - September 25, 2015 - 10:33 am

Ahhhhh!!! Wished I lived in IN!!! Lucky, lucky locals!

Trish - September 25, 2015 - 10:59 am

Oh wished we lived closer. Road show would be great. But that happens to be the last few days of fall break maybe I can get a road trip planned. Oh going to keep my fingers crossed!!!

Kelly folbrecht - September 25, 2015 - 11:15 am

Matilda Jane and Lego Brickland in the same weekend … 😍😍😍😍

Sarah - September 25, 2015 - 11:33 am

Ahhhh, I live 2.5 hours away in Ohio… so tempting!

Hailey Lamont - September 25, 2015 - 11:44 am

anyone from the Madison, WI area want to road trip? It’s my birthday weekend and I wanna go!!!!

Kate Stefani - September 25, 2015 - 12:35 pm

Wow!!! This sounds like a blast….and a chance to meet the Platinum team!!!!! Wish I were closer. Have fun!!!!

Abby - September 25, 2015 - 2:13 pm

What an awesome idea! I so wish I could go!

Jen Vess - September 25, 2015 - 2:38 pm

why can’t I live closer?!?!?!

Laura - September 25, 2015 - 3:17 pm

oh how cool! I wish I lived closer 🙁 have fun ladies!!! ❤️

Emily - September 25, 2015 - 4:45 pm

Wow, I so wish I was closer and could be a part. Can you tell us which past seasons are going to be available? I may travel cross country for some Field Trip or Serendipity!

Shana - September 25, 2015 - 6:54 pm

Thank you for offering this. I’m beyond excited to live in Indiana!!

Penny - September 25, 2015 - 10:31 pm

I’ll be heading in solo from Ohio!!! Bringing my camera to capture the fun!

Rachael Aderhold - September 25, 2015 - 11:25 pm

I am in Milwaukee, WI and will be going!

Grand - September 26, 2015 - 11:45 am

I think this unfair to all the momma’s who loves MJC that lives too far to attend.

BOBBI - September 26, 2015 - 4:34 pm

Wish I lived closer!! Love Love Love Matilda Jane!!!

Katie - September 26, 2015 - 11:21 pm

So excited! I’m out of state, but that’s my birthday, so my husband said he would stay with the kids and my mom and I are going on a road trip 🙂

Marcey - September 27, 2015 - 7:37 am

I’m in Ohio (Cincy) and this will be my first Art Fair!! My dd and I are beyond excited!!

Janice - September 28, 2015 - 1:58 pm

I too feel this is unfair to the dedicated MJC mama’s who live too far away!

chrissy - September 30, 2015 - 10:59 am

So excited coming from Kentucky. I hope this IS more than the rumors i’m hearing that its GLT stuff but happy to know the cafeteria plan platinum ladies will be there. We loved all of our cafeteria plan clothes!!!!!

Marti Markus - September 30, 2015 - 12:01 pm

I’m a little nuts and booked my flight! Woo hoo! Going with my older daughter as a girls weekend. 🙂

Just a couple thoughts…


I will be the first to say the last three years have been tough. Not only here at home office, but with each of you. We have had more heartbreak than one group of friends should have, all the while working through a transition period with a new group of people who came here to help spread Matilda Jane to more homes. For so many years, we lived in our little bubble. A bubble Denise built for us.  A bubble we loved and found purpose in. Heck, we found ourselves in that bubble and made lifelong friends. The hardest part is not that everything has changed, the hardest part is knowing that nothing will ever be what it was. And you know what? That is okay. Seriously, it is!!! You Know why??? It’s okay because we learned from the bubble to accept everyone as they are, even when you disagree, to love when you don’t understand, and to dance yourself silly. We did not learn to hold grudges and hate. We did not learn to judge others, and we certainly did not learn to give up.

Not sure why I just rambled and thought that I needed to give you a pep talk. Maybe because I actually needed one myself. I LOVE Matilda Jane. I love what it stands for. I love the girls I work with each day, and I LOVE that we get to make girls of all ages feel happy and beautiful. I love that we support our community, and I love that we do it together with you. That is why, after many, many late nights of working, I am reminded that there is purpose in what we do each day. There is purpose in the ever-changing personality of Matilda Jane, because when you think about it, she refuses to settle. She is trying to transform into her best self, a self we can all be proud of. A self that holds the values Denise instilled in her. A self that strives to be as creative as Sam and Denise, and a self that above all else will see beauty in the little things.

Truth is, I am happy to see some of the old habits come back. Word on Centennial Drive is that I will be blogging more, and I am super excited about that. Not that I will always be the one who gets to bring a lot of the exciting sneak peaks or contests, but I hope I can bring stories new and old, random thoughts, and a whole lot of LOVE and thankfulness for believing in Matilda Jane through the years.

Which means I also get to share about a WONDERFUL event coming up. An event that Denise and I started three years ago with our dear friend. The event is called Warm and Cozy, and it benefits the Fort Wayne Sexual Assault Treatment Center. I will never forget the first time Denise and I spoke about doing it. We wanted to mix our love of parties and giving back, and boy is Warm and Cozy just that. It’s an event that sounds just like you would think. Outdoor tents on a beautiful rustic farm. Lots of campfires to sit around while listening to live music. We will have homemade s’mores to roast, yummy food and drinks, and the liveliest raffle and live auction. Matilda Jane is donating some wonderful raffle items, such as a custom throw quilt made from vintage Matilda Jane fabric, and a Platinum Experience pass that will allow you time with our Platinum Designer Melissa to design a dress with your daughter for your keeping. This is just the tip of the iceberg as far as goodies are concerned. I really feel it will be the best year yet, and I would love to see some of you there.

Date & Time:

September 23rd at 6:30-9:00 P.M.


The Paddock

7195 East State Rd 14

Columbia City, IN 46825

To purchases tickets please go to the following website:

To learn more about the center and what they do for so many, please visit

I’m going to end this with a random thought about myself in hopes you share a little about yourself too. I LOVE quotes….. Like seriously LOVE them. For someone like me who internalizes everything, I turn to them to understand myself and others’ thoughts and feelings. I hope you will share your favorite quote with me below.

Thanks for listening,


Lo - September 14, 2015 - 2:22 pm

I mutter this to myself when things a tough:

“Continue. Be loving and be strong. Be fierce and be kind. And don’t give in and don’t give up.'” – Maya Angelou

Jen L. - September 14, 2015 - 2:23 pm

Two of my favorite quotes:

1. “If it is to be, it is up to me.”

2. “Yesterday was the past. Tomorrow is the future. Today is a gift, that’s why it’s called the present.”

LP - September 14, 2015 - 2:46 pm

Live, Laugh, and LOVE 🙂

Stephanie - September 14, 2015 - 3:02 pm

Life isn’t about waiting for the storm to pass. It’s about learning to dance in the rain.

Brandy Cantrell - September 14, 2015 - 3:31 pm

“You don’t always need a plan…sometimes you just need to breathe, trust, let go and see what happens-Mandy Hale-

Jennifer Bearden - September 14, 2015 - 6:59 pm

“It’s better to have loved and lost, then to have never loved at all”.

Chrissy W - September 14, 2015 - 8:34 pm

One of my favs is an old school Jewel song that says, “please be careful with me – I’m sensitive and I’d like to stay that way”. Actually, the whole song is quite quotable, including, “maybe if we are surrounded in beauty, someday we will become what we see”, and “anyone can cause a conflict, it’s harder yet to disregard it”…oh heck…just go listen to the song before I quote the whole thing, lol! 🙂

Brenen - September 14, 2015 - 8:41 pm

Great post, and SO glad we will be hearing more from you Kayla! Many of us have spent years and years following Denise, Sam, and YOU – and we miss you all dearly.

Keeping with the theme of Mr Jobs, here is the one I will share. This has been one I have needed to cling to lately.

“If you haven’t found it yet, keep looking” – Steve Jobs

And another-just because.

“Your value doesn’t decrease based on someone’s inability to see your worth.” – unknown

See you soon,

Nikki D - September 14, 2015 - 9:15 pm

“Tomorrow is a new day with no mistakes in it” Anne of Green Gables

Shannon H - September 14, 2015 - 9:22 pm

“What is essential is invisible to the eye. It is only through the heart that one can see rightly.” From the little prince by Antoine de SAint-exupery

Amanda H - September 14, 2015 - 9:26 pm

This is one of my favorites:

Faith is taking the first step even when you don’t see the whole staircase.

Martin Luther King, Jr.

Kolbi - September 14, 2015 - 9:37 pm

“Not all of us can do great things. But we can do small things with great love.” ~Mother Teresa

One of my faves! ❤️

Morgan - September 14, 2015 - 9:45 pm

A child born to another woman calls me mom. The depth of the tragedy and the magnitude of the privilege are not lost on me. -Jody Landers

Alicia H. - September 14, 2015 - 9:57 pm

A journey of a thousand miles starts with one step.

Allison Conley - September 14, 2015 - 10:05 pm

Even after all this time,
The sun never says to the earth,
“You owe Me.”
Look what happens with a love like that,
It lights the Whole Sky.

Traci - September 14, 2015 - 11:05 pm

“Don’t let the fear of the time it will take to accomplish something stand in the way of your doing it. The time will pass anyway; we might just as well put that passing time to the best possible use.”
― Earl Nightingale

Hilary - September 14, 2015 - 11:40 pm

“Today you are you, that is truer than true. There is no one alive who is youer than you.”
-Dr. Seuss

Brandi Greene - September 15, 2015 - 8:29 am

“Trust in the LORD with all your heart; and lean not unto your own understanding.” Proverbs 3:5

Shannan - September 15, 2015 - 8:47 am

it feels like the good old days of MJ reading your blog. I love reading about how you are giving back in such big ways. I have always wished I could do big things, but when I start to feel “less than” when I can’t, I am reminded of my favorite quote from the Starfish Story. A boy is throwing starfish into the ocean to save them, and is told that he can’t save them all. He replies, “I made a difference to that one.” When I think of that quote, I am reminded that even one small act can make a difference. Love ya!

Tanya Thom - September 15, 2015 - 9:03 am

“Our days are happier when we give people a bit of our heart, rather than a piece of our mind.”

“Be the kind of person that YOU want to meet!”

“In this world you have but ONE LIFE to live… ACT ACCORDINGLY!”

Amanda L - September 15, 2015 - 9:06 am

“To laugh often and much; to win the respect of intelligent people and the affection of children; to earn the appreciation of honest critics and endure the betrayal of false friends; to appreciate beauty; to find the best in others; to leave the world a bit better, whether by a healthy child, a garden patch or a redeemed social condition; to know even one life has breathed easier because you have lived. This is to have succeeded.”
– Ralph Waldo Emerson

Deborah - September 15, 2015 - 9:35 am

“What touches you is what you touch.” Margaret Atwood

Kelli - September 15, 2015 - 10:42 am

“Change is the essence of life; be willing to surrender who you are for what you could become.”
-Reinhold Niebuhr

I love that we’ll be hearing more from you, Kayla! I SO wish I could be in Ft. Wayne for Warm and Cozy next week. I know it will be awesome!

Jennifer - September 15, 2015 - 12:57 pm

My favorite

“Always be kind. You never know the battle someone else is fighting”

Stacey Carey - September 15, 2015 - 1:31 pm

“This above all: to thine own self be true,
And it must follow, as the night the day,
Thou canst not then be false to any man.” – Shakespeare, Hamlet

Andrea M - September 15, 2015 - 3:18 pm

“What actually sustains us, what is fundamentally beautiful is compassion, compassion for yourself and for those around you. That kind of beauty enflames the heart and enchants the soul”

Lupita Nyong’o

Nicole Bowen - September 15, 2015 - 9:50 pm

1st- Welcome back! I know you were still here, but we have felt an absence.
2nd- Life is not measured by the breaths we take, but by the moments that take our breath away! ~ Vicki Corona
Thank you for continuing this journey for us, and with us.

ashlee - September 15, 2015 - 10:49 pm

Love you Kayla! xoxo

Keira - September 15, 2015 - 10:55 pm

“Do not go where the path may lead, go instead where there is no path and leave a trail.” – Ralph Waldo Emerson

Mandy Carson - September 16, 2015 - 12:39 am

“Don’t eat yellow snow”
-unknown author
(probably a monk or some other such wise transcended being)

Tanyia - September 16, 2015 - 1:18 pm

“I’m here to kick ass and chew bubble gum, and I’m all out of bubblegum. ” Rowdy Roddy Piper (rip) starring in They.

Erin - September 16, 2015 - 2:19 pm

“Happiness isn’t getting what you want, it’s wanting what you’ve got.”

My favorite quote and a great reminder when I’m feeling entitled or ungrateful.

shannon - September 16, 2015 - 9:19 pm

Let us always meet each other with smile, for the smile is the beginning of love.
Mother Teresa

Elena - September 16, 2015 - 11:42 pm

“When you believe in a thing, believe in it all the way. Implicitly and Unquestionable.”

“The more you like yourself, the less you are like anyone else, which makes you unique.”

“Whatever you do, do it well. Do it so well that when people are you do it, they will want to come back to see you do it again and they will want to bring others and show them how well you do what you do.”

– All Walt Disney quotes 💫

Lisa - September 17, 2015 - 12:06 am

Be happy with what you have.

Heather - September 17, 2015 - 9:43 pm

Always be kind, everyone you meet is fighting a hard battle.

Erica S - September 18, 2015 - 3:08 pm

“The trouble is you think you have time.” Buddha Also, LOVE that you’re blogging more, Kayla!