Okay..I gotta brag for a minute…just one….but we made it into OLG’s Newsletter and even better it read NOTABLE….yes, notice all Caps, that truly means NOTABLE. Thank you folks at OLG for making our day, weekend and probably entire week.
One Lucky Guitar’s marketing relationship with Matilda Jane Clothing dates back to 2004 — when the soon-to-be thriving clothing company was a side-project-(to-a-side-project) steadily gaining steam in a spare room of Denise DeMarchis’ home, and the nascent OLG was a side-project-(in-case-the-whole-music-thing-didn’t-work-out) in the kitchen of Matt Kelley’s Columbia Avenue apartment. Sparks flew. It’s no understatement to say that OLG’s work for MJC put the company on the map in a big way. (How you read that is up to you; both ways are true.) These days, the two companies are neighbors in downtown’s Bricktown quadrangle (Clay/Brackenridge & Lafayette/Douglas). One of them is a truly worldwide phenomenon and Fort Wayne’s best kept secret. The other is sending you this electronic newsletter.
And yet, and yet…the girl never lost her way. Every now and again, Matilda Jane will return from her global adventures and grace OLG with her presence — and the kinds of projects that art directors everywhere have spent their whole lives dreaming about.
For 2011′s Spring line, House of Clouds, we created the marketing collateral for both the toddlers-to-tweens collection (Joy, Laughter and Possibility) and MJC’s new, first ever college-aged line. Best part? Marketing kickoff for the Fall 2011 line starts later this week…
Check out this post from a few years back. Let me know how much I had to pay Joe to borrow his iDog and I’ll see what Kiara can send out to you. How about a Lucky Random 5 will be picked.
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100 bucks!
100 bucks!
35
$20
That is so Awesome Denise. Just read this and the blog and it was $100 bukaroos like I said in the below post. I was so excited that I was the second to post that I had to hurry and press return! lol That is one heck of a great brag! Good for you and MJ!!!!!
100 bucks!! Too funny.
$100
$100 Dollars!!!
100
I’m sayin $50 cuz he’s reasonable!
$100
$100!
$25
$100 smackeroos
75.00
$50?
100 bucks
100 bucks!!
$100 bucks! Great story of success you have ladies!
$50
100 Bucks!
$100 Bucks Baby!!
100 bucks!
$100!
**If you want them, you’ll need to talk to Joe. Good luck, I just tried to borrow his iDog and he said it would cost 100 bucks.
Congrats! & loveeeeeeee that original MA stuff! Oh yah–100 bucks?!?!
$25
$100.00
$100 bones
$20
100 bucks! Smart boy!
And that is AWESOME…you are amazing!!! You definitely have bragging rights!
100 bucks! Ha! That sounds like something my kids would say:)
100 bucks!
As a side note, I remember those pics, I wish you would make more stuff for boys. Now that I’m a boy mama I want cute stuff for him too and it’s so hard to come by!
$100!!!
$75!!
$20!
$100??
He told you it would cost $100 or “a hundred bucks” in kids speak. Why do they love to say “bucks?” Mine do, too.
$100.00
$100 – girl, you got robbed LOL
$25!!!!!!!!!!!!!
$100?
He’s young though… maybe $50?
$100
$100!
$100…… too funny!
100 bucks!!
$100
Hmm….gonna say $100!
10 bucks
$100…that boy thinks big!
$150.00 …..!!!
$100!!
100 bucks! Smart kid!!
100 bucks, so did you make the deal? lol
100 bucks!
150 bucks!!
woops…….$100.
Love that the little guys look so cute
$100.00
$100 bucks
$100
100 bucks!!!
From the previous blog post from April. 13, 2008 “There’s more. Now on these, the stripe shirt and denim shorts are mine, well hand me downs for Joe. If you want them, you’ll need to talk to Joe. Good luck, I just tried to borrow his iDog and he said it would cost 100 BUCKS. Nice” LOL Excited here!!!!!!!!!!!!!!!!!
100 bucks!!
congrats on the noteable appearance!
$100 bucks!! Congratulations on all of your success!!
A whopping 100 bucks??
$100!!!!
$100
100 bucks! Nice.
100 buckaroos!
ONE HUNDRED BUCKS
$100!!!
$50.00!!!
$100 bucks!!! Crazy!
$100.00 and may I say what a smart little boy! ( and the cutest ever!!!) What a cutie!!!
100 bucks!
$100.00, did you do it?
$100, and by the way, love the MA jumper on the old blog post. So cute!
$100 bucks!!!!
A boy after my own heart…$100! Ha, ha, ha. Priceless, right?
100 bucks!
$100
$20.00
$100 bucks!!
$100
100 bucks
He said you could borrow it for $100 BUCKS!!!! Smart Kid
$100 smackers! : )
$20
I would have to say a dollar, kids are pretty reasonible at that age. My son and I love you mighty acorn line and have majority of it, my only wish is you made it to a size 10. His favs are the tshirts so keep makin the soft and comfy.
$50
$100. , good-luck ladies!
****UMM I’m guesssing $100 lol
****
$100
I’m going to say $100!!!!!
I’m going to say $100!!!!!
100 bucks!
I can’t wait to see the marketing for Fall 2011. How exciting!
$100 ;0)
$100
100.00 and Gabe was so tiny. I wish we could keep our little ones that age for like 3 years.
100 bucks!!
100 bucks
Awwwww, a link back to some photos I did of Gabe. How sweet!
Love OLG, the stuff looks gorgeous. : )
looks like $100
He said you could borrow his iDog for $100, smart boy!
$100!
Didn’t mean to post my response twice. Silly phones. Sorry
he said 100 BUCKS!
I am guessing $20.00!!!!
$100 bucks!
$100 – I think it paid off!
It would cost 100.00 to borrow his iDog……
$100!
$100
100 bucks! Way to go MJC!
$45
$100!!! Too cute!!
100 bucks!
The cost is priceless, the inner amazement is worth every penny!
$100.00:)
100 bucks!
Joe said it would have cost you $100 just to borrow it –but you just “tried” so I’m not sure if you paid the $100
) hehe ;o).
100 bucks!
$100 big ones?
$20 sounds about right.
100 bucks!
$100 good old fashion American bucks!
I don’t even know what an iDog is….but the answer is $100!
$100
$25
My guess…$10. My guy would do it for that and feel rich!
$100
100 big buck aroos!
$100
Wow… cutie! I love boys… $100 bucks! Mine would have said $5 bucks!
$100
)
ONE MILLION DOLLARS…just kidding, say maybe a shout out and lunch for a month? Definitely 100 big ones. So great!
$100.00!
$100
$100
$100 how cute!
$100
$5.00!!!
$20
100 bucks.
100 bucks!
I’m thinking a big hug!
100 bucks!!!!!
ONE… HUNDRED… DOLLARS…!! (finger in mouth like Dr. Evil) LOL
100 bucks
$100?!
$100
$100.00 Just read the post…that might help! I was thinking what my son would be happy with, he’d be tickled with $5.00…lol!!
A big hug and $100. (Sorry hit enter to soon.)
I’m going to say $10, because that’s what I might offer my kid-o!
$100
$100…. smart boy, lol!
$100 bucks funny kid
100 bucks!!
$100 bucks!
5 bucks?
100 bucks! And I love the red suede shoes-playing hockey-picture!! My hubby and son play here in Louisville…so fun to watch, but never with red suede shoes!! Hee, hee.
100 bucks!
1 new spiderman action figure.
$100 bucks…wonder what the going rate would be now!
$100 smackers! But… Did you pay, or ever even end up borrowing it?
Well probably not $100…bet you negotiated a deal. Oh how cute is Gabe??:) Love that antique rocking horse!!
That is SO COOL!
20 bucks.
100 smackers….
100 bucks
100 bucks? ;D
$100!
Well, he asked for $100…
. Love looking back at the old blog entries… Gabe & Miles were so cute and little in their MA. And Erina still has OLG buttons on her backpack =D! Would love to get lucky…
100 bucks!
$100
100 buckaroos and ” oh my gosh!!! Bring back the shortalls and straightee shorts!!” hehe
435 dollars. It’s such a nice number.
$100 bucks! As my child would say:)
$100! Oh man, he was so tiiiny!
100 Bucks!!
Your 2008 post about people copying your dress is interesting to hear your feelings on that subject. Did you invent the knot dress? Why not a patent? That must be a hard thing to watch happen. Clearly, people choose yours.
“100 Bucks”
100 bucks
$1 is my guess! Or, maybe $5!
$100 bucks- that is one expensive iDog- whatever that is!!
$100 bucks- expensive idog- whatever it is!
$100
100 bucks!!
Well, he asked for $100, but I bet he didn’t make you give him any money to borrow it in the end. Maybe something sweet, though.
$100.00!!
100 bucks…those pics make me want a boy!!!
$100!
100 bucks! What a little business man! And congratulations for being “notable!”
100 bucks!!!
Ice cream and a movie or special day with his mom
. Gotta love our little guys!
100.00
$100 bucks!! He is a smart cookie charging his momma!!
Nothing!
100 buckaroos!
I’ll guess $5.00
$30
I have a feeling that you really didn’t give him the 100 bucks he asked for!! I say $10:)
$100
$25
$100 BUCKS for your little Buck-a-roo!!!!!!
$100 bucks
I’m guessing maybe 100 pennies, I know my daughter would have more fun with a bunch of coins than a hundred dollar bill
$100 – is how much he asked for!
$20?? : )
$100, awesome deal when you look back on it
! See y’all super soon!!! 435 or bust!!!
100 bucks!!!
100 bucks …hope I win!
1 HUNDRED BUCKS (our Idog is my 17 month old’s fave toy right now…she likes to mess w/his tail, so he’ll growl, hehe)
$5!
$100
$100.00 bucks
$100
100 bucks. Nice! And love Gabe’s adorable chubby thighs! Oh goodness!
My guess is $10 : )
100 Bucks! Too cute:)
$100 Dollars!
I guess $100 is it.
$100 bucks…….
$100 bucks
$100!
I will go with 100. Great work
I am thinking he wouldn’t let you near it for less than $20!
$100
$100 smackers
ten dollars?
20 bucks? $50, $100, $10? lol….
sounds like $100 dollars!
I bet he got a dollar and was happy to have it
100 bucks!!!!
It was $100! :]
Haha…$100 dollars…about 2 platinum dresses
I’m a little late on this but I just read it and it’s $100 bucks! Your boys are so dang cute!
$100
100 american dollars. that’s a pretty big number for the little guy he was.
$100, spendy dog!!
looks like he wanted 100 bucks! good deal!
100 bucks according to your blog entry
I remember those days when your boys were so young and my girl was tiny, sigh
$100 bucks!
Wow, $100! Great blog
100 bucks! Yay for you! Congrats!
Has did he spend his $100?
100 bucks!
$100 bucks
$100 smackaroos
$100-smart little man! BTW I love the shortalls and straightee shorts-would LOVE them for my son! PS SO glad you created Mighty Acorns. We love it up here near Toronto.
75 dollars?
100 bucks
You had to pay him nothing cause your the best…<3
$50 bucks – Congratulations
My son would over charge me $100 so thats what im bettn yours did too:)
$100
good thing it wasn’t the first five I went to bed early 100 bucks:)
He told you it would cost you $100
100 bucks!
$100 – Smart lil’ boy marking it up 10x’s.
Joe said that you can borrow it for FREE because you are his mom:)
100 bucks.
He said $100 cause thats the exact about he needed to get something
$100!!!! (Coulda bought some spares for that!!)
$100 bucks! Smart kid. I have always wondered who creates all of your marketing collateral. It always looks AMAZING!
$100
$100 because idogs are ultra special…
I say $50! Great job!
100$
$100 and a smart little entrepeneur in the making.
Cool Crisp $100
$100
15.00??
I say $100 (probably a bargain in his eyes!)
$100! Great write ups!
$100 bucks!
$100
100 bucks and I just dream to be random! Hope it works this time!
Glad this is going to be a random pick……..I sure did not make the first 5…………or first 200….WOW
I say Joe’s response was 100. That Joe is one smart boy (of course).
50 bucks?
100 bucks
I’ll go low…$5???
100 bucks. Did he get it?
OK, adjusting. I’m gonna say $1 – all in quarters!
100 dollars
i’ll guess $10?
Hmmmm, I am pretty certain you didn’t pay $100, so I am going to guess $5.
100 dollars . . Business man starting out young!
$100 bucks!
100 bucks!
$100
ten bucks!
$100!!
My guess is $20.
He is one smart cookie.
$100.00
$100 bucks!
Looks like $100…How cute! He is so little! I can’t believe how much he has grown. Time passes way too quickly. I see it everytime I look back at pictures of my 2 little ones.
$10?
$100 bucks!
$100
$100 bucks and Congrats!!!
I say…..25
$1 – too many people aimed high and he is a sweet boy.
$100!!!
That is so cool.
I’m going with $50!
$100!!! Quite a bargain….he he.
$100 bucks, what a smart kid you have Denise! I think when he gets older you should hire him to work for you…LOL
100 bucks.
………..adorable
$100 is a little steep, Joe!!
$50!!
I’m going to guess $35 – my son named this as his impossibly large sum of money the other day.
I say $10
let’s see… he told you it would cost $100, maybe you settled on $45
I say $20.00 Bucks!!!!!! Smart Kid !!!!!!!!
$100. Smart boy!!!
$100 … wow … he is one tough negotiator!!
I am going to say he let u pay him with a hug! Lol two of my children would do that the other three well it would cost me! Lol
$100 bucks… My kind of business man;)
100 bucks!
Two quarters….he was still little! Maybe even 100 pennies, haha! Mine still want change over bills!
5 bucks!
100 bucks!
My idog sitting next to me says $100, but he says $20 is more the going rate. Joe is just a great business man =)
$100 dollars!
$100. One smart cookie!!!
$100! He is one tough cookie!
$100!
I say 100 pennies!
about $30
100
100 Bucks!!
$100 bucks. But then he let you borrow it for $1.
$100 bucks
$100 smackers
100 smack-a-roos!
100$…..
$100 in small bills. What an entrepreneur. It must run in the family.
$1
$100 (and a sip of Diet Coke)
$100 bucks! What a wise businessman at such a young age!
$100 – Shrewd;)
$50
100 bucks!
I say $100
I’d say $50!!!!!
100 bucks!
$100…imagine what it would be today with inflation!
$100 buckeroos!!!
$100
$100!
You said he tried to make you pay $100. Looks like maybe he didn’t get that…..
Let say you gave him a trip to the candy store!
$100
100 buckeroos
100 bucks!
lol…$100.00 bucks!! did you actually pay him?!
$100 bucks, which is the going rate for any kid, they think it is like a million!
I am late to the game, but $100 is a steal to borrow an idog :0)
100 Bucks!
$100! I think that is what I always demanded as a child too!
$100-Wow! Did you pay it?
$100 bucks!
He wanted $100 for it. I remember getting $100 for Christmas and thinking what a HUGE amount it was and how I could buy a BUNCH of stuff. My parents always made me save half, but $50 was still a lot.
Smart boy!!! Easy way to try and get $100!! Wish it worked that way as adults now! Ha!
I’ll say $5. Come on, he is your son!
$100!
25 cents
100 smakeraroos!
$75.00 Would be my number.
100 bucks! Seems he knew way back then what we know now…those iDogs are tough cookies….ours is still going strong!
$100!
))))
Joe said it would cost you 100 bucks…so you paid it
A “hundred bucks*…great buusiness sense at such a great age. He knew he had you over a barrel. Lol
100 bucks… Loved this older post! Common lucky 5…
$100 bucks!!! Congrats NOTABLE
100 bucks!!!!
I am super late, but $100 is a steal for an adorable idog
Sooo cute!
Way late to the game here but it was 100 bucks. Such a smart little businessman
100 bucks!!!
im guessing you negotiated with him….$10? love this story
100 bucks! Joe is quite business minded
Go ahead and brag, you’ve earned it!
$100 bucks! – What a bargain!
$100! He’s a negotiator like my little boy!
$100
$100!!
$100!
100 dollars!:)
100 bucks – smart boy!
$100!
$100
$100????
$100!! And btw, congrats!!!
$100!!
What an entrepreneur like his momma $100.00
What a cutie boy! Love MJC!
Am I too late? $100 was the amount he asked for.
$100! And congrats on being NOTABLE!
Twenty ($20) dollars!
Congrats on the lovely article!
$100
hundred bucks!
$100
I would say $5 too
100 bucks!!!!!
$100!!!!
Oh my. I’ve never posted on your blog and I have a family to tend to so I’m WAY late with the reply. $100! Its late but worth a shot, I hope.
$5
$100 buckaroos:)
I don’t even know for sure what I’m guessing about…$10?? Maybe I’ll just keep my fingers crossed for a random winner
Way to go btw. And it’s okay to brag a bit. You’ve earned it!
$20
$100…now that is a business man..
100 bucks!
$100.00!….but in the end….he let momma have the idog for free….gotta love mom!
$100!
$50!!!
$100. . .what a lucky little dude that he owned that iDog!
$100
funny!
$7
$100.00!!!!!
100 buck. Cute!! Love how there little minds work, trying to work their parents!!
I think you had to pay $0 (nothing). Maybe dinner.
$100 buckaroos!
$100. Love that old post. I still remember when he was The Beast.
$100 mine would have charged more. I am sure.
haha….
$20 is my guess
and major congrats!!!!!!!!!!
$100…;)
$100!!! Sounds like a deal!
The savvy negotiator wanted $100 bucks. Good for him!
$100….I’m always fashionably late to the contest parties… Your lil man is a budding entrepreneur! xo to him!
100 bucks!
He means business! 
PS…PLEASE more MA for our lads! My Jack loves his new HOC and Platinum pieces. PLEADING for MORE-those pics made me love MA even more than I already do! xo
100 bucks
100 bucks!!
Sounds like he made out!!
$50
$100. The same thing my 3 year old says everything costs!
100$ Awesome!!
$100.00–so hillarious!!
$50
$100
“100 bucks!” HA!
$100… seems steep! haha
$100.00 – love the fact that you are expanding the line to college age kids. Sooooo exciting!
$100 bucks!
100 BUCKS
CROSSING MY FINGERS (AND TOES)
100 bucks for the IDog..
Congratulations!
$100 bucks.
$100, now that’s a deal:)
$100-Holy smokes!!
$100
Have no clue but I’m going to guess $100
100 BUCKS!
$100!!!
$100:) Better late than never.
$100 – a little business man from the beginning.
$50
$100
$100…at least he set his sights high! Love the older pictures of Gabe…so cute!
$100.00
100 bucks!
$100!
$20, is reasonable, but probably more like $50.
K, so I’m thinking better now and understand what I’m guessing about…went back and read the post AGAIN, and now I see that Joe wanted 100 bucks to borrow his iDog. Somehow missed that the first time around.
100 bucks!
I’ll say $10.
$100…i’m in with everyone else
cute story:) $100
Super late but yard work was calling. It was $100 bucks but I am loving the feisty and honest that post was!
$5.00!
LOVE IT-He is a riot!!!! $100 bucks
a hundred smackers….
$1
100 bucks!!!
Congrats MJC!
…it was $100.
I remember that post
$10.00
$100. Wow.
$100!!! I love Matilda Jane and am so glad to see the business thriving and getting great reviews!!
$100! Ha!
A hundred bucks!? Sheesh!
$100.00 “bucks” ! I think it was a fair trade! LOL!
Just a $100 but what is $100 to a kid???
100 dollars!!!! great story
one hundred buck???
A hundred bucks!! Love it~
20$
$17 maybe? If it was my kids they would ask for some odd number like that and I wouldn’t have any ones so I’d be coming up with the last two bucks in pennies and dimes.
$100
$100 bucks! Gotta love it!!!
I’ve been there….$100 for the Idog:)
$100 – too cute.
$100!!
$100 Bucks
$100 dollars!!!
100 bucks!
$100
Oh how about $10.00!? : )
$100, ha ha! Smart businessman! It’s all about supply and demand!
$100!!
Uh-oh, am I too late??? $100! And btw, Congrats
Oh wow, $100! I was a little off on my first guess! ; )
$100!
100.00 dollars…Wooohooo….=)
$100! Smart boy:-)
$100!!! That is steep…but you needed it! lol! Wonder if Joe is a saver or a spender… I have one of each!
$100 bucks!Joe drives a steep bargain!
Love my Matilda Jane!!!
$50
100 big ones!
$10 …. That’s a lot to a kid
$100 bucks!!
ohhhhh – ahhhhh – wow! sounds fun!!!!!!!!!! I think he is gifted!!!
$100! You made this one too easy. Sounds like my kids, though. They always start at $100!
a Benjamin Franklin
$100.00 I am so late to this party!!
100bucks and thanks for the help this time!
$100… pretty reasonable
100.00 to borrow the idog, I know I’m really late but just flew back in from the west coast and I was too tired to get on-line
$100!
100 bucks—it would be SO nice to win some Matilda Jane instead of constantly watching my wife buy it!!
100 bucks
100 Bucks!!!! Smackaroos, cashola, cheese, MJC Gift Card. Pick me, Pick me, Pick me
100 bucks. Man, that is steep!
Wow. A blast from the past. I love looking at the chicks and the old MJ look.. Kind of miss somethings..
Joe’s pretty slick. lol
was the money? or tickets to a hockey game. lol
If it was cash I would have to guess he would of ask for 10 or 20.00 but i don’t think more..
Enjoy the spot light both of you…………
100 bucks-not bad:)
100 bucks
and the marketing campaign looks amazing!!
100 bucks….smart kid
$100
$100. fo rizzle.
$100.00
$200.00 bucks. You have an amazing story. Very inspirational!
$100 BUCKS!
100 bucks! Even your kid has business savvy!!
$100 bucks!