We are so excited about Hello, Lovely! February 1 is simply too long to wait to share these super cute photos, though. We love seeing the different ways that people style our clothes, so we asked one of our favorite photographers, Skye Johansen, to style some pieces from our spring collection. Here are some of our favorite photos from her Hello, Lovely! photoshoot. We think the clothes look really cute, but the real standout stars are those little girls. They’re adorable!!
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So sweet and simple. Love!!
Ahhhh! *squeals… These are SO cute!!
Could we have another “Serendipity” before us…
So sweet!
Soooo in love! I can’t wait!
so cute!! Cannot wait to see the whole line… So simple yet so different! love!
cute!!
everything is so beautiful! makes me wish for summer days and for twirls.
Let’s be honest I wasn’t loving this line from the sneaks I’d seen. Now that I see them done by Skye I am totally in LOVE!!! Please keep Skye as your photographer, way less will end up in glt with her behind the camera.
Oh my goodness! Probably my favorite line since I’ve been buying. I wish I could win the lottery and buy the entire line. A girl can wish…right?
when can we purchase those clothes they are adorable!!
I wasn’t feeling the sneaks at all until this!!! Wow! I’m so excited now. What a difference good styling and awesome photos make! Great job by Skye!
Loooooove!! Can’t wait to see the full spring line! And excited Skye Johansen is shooting MJC again! Love her work!!
love love love
Skye’s style, models and PHOTOGRAPHY just showcase these clothes amazingly! Bring her back!!
I am in love!!!
LOVE!!
Dying over the cuteness! Love the spring colors! So girly! Reminds me why I love MJC!!! Can’t wait till Feb 1 (or 2 haha)!!
~BROOKE
It’s all so sweet! Bring on release 1:)
love these pastels makes me feel like spring even as we are still covered in snow!
love love love it colors are perfect for spring
These pictures reminded me why I loved MJ! Can’t wait.
Little girls can, once again, be just that…little girls! Thank you, MJC, for keeping my girls innocent for a little longer.
I love it all! Well done MJC!!
adorable…can’t wait to see the rest of them!
LOVE this line and can’t wait to buy for my two little girls! We went nuts during the fall sale;-) just wishing there were some more adorable/beautiful minority little girl models:-) ??
LOVE IT!!!!
Hide the checkbook quick!
Wow! Will have tb honest and say that previous sneak peeks did not get me excited. After seeing these – i LOVE the collection! Kudos to the photograper – outstanding photos!
Beautiful! My daughter already wants the top dress for Easter!
I also fell in love with these sneaks!!! I may host a virtual show now! Love the colors!
This line is gorgeous!
Gah. Shut the front door with these girls, these clothes, these pics! Sunday cannot get here fast enough!
I am dying at these pictures! This is why I love Matilda Jane- the adorable patterns that look good on everyone. The photographer is amazing!
Can.not.wait.❤️❤️❤️❤️❤️❤️❤️
loving the new line. Can’t wait to see all the goodies.
I’m trying to get more info
Skye’s photography definitely sold me on Hello, Lovely! I was not impressed by many of the sneaks until I saw the images captured by Skye…then I was so excited for today.